// DIGITAL MARKETING
Positioning and campaigns pointed at real prospects and at a system ready to handle them — rather than a monthly report full of numbers that never turn into work.
// OVERVIEW
Most marketing reporting measures the wrong end of the process. Reach, impressions and follower counts describe what happened before anyone decided anything. The number that matters is how many real conversations started, and whether they were with people who could actually buy.
GENZAX works backwards from that: who the customer is, what they are actually weighing up, and what would make them get in touch. Then the campaign, the channel and the page they land on are built to serve that — and because the automation side is handled by the same team, the enquiries land in a process rather than in an inbox.
// CAPABILITIES
Working out what the business is actually better at, and saying it in a way a customer recognises as their own problem.
Choosing channels by where the customer already is, and being explicit about what each one is expected to produce.
Pages built for the campaign pointing at them, not a homepage doing double duty.
Content planned around the questions prospects ask before buying, rather than around a posting schedule.
Sequences that continue the conversation, connected to the same records the automation side writes to.
Measurement set up so it is clear which activity produced which enquiry — the only basis for deciding what to spend more on.
// CASE STUDIES
The 2 systems below were built in-house rather than commissioned, and each demonstrates this discipline as part of a larger build. Every one has its own breakdown.
Eleven connected n8n workflows covering the full acquisition pipeline: discovery, research, problem detection, service matching, scoring, personalized outreach, human approval, reply detection, follow-ups and daily reporting.
View case study
One blog post in, three platform-ready pieces out: a LinkedIn post, a Twitter/X post under 280 characters and a one-line newsletter summary, each logged for review before publishing.
View case study// OTHER SERVICES
Seven disciplines planned and built together rather than handed to seven separate specialists, so every piece gets built with the others in mind.
ENZAX